The ICONCUPS Story

At ICONCUPS, we believe in the power of life’s small moments – those seemingly ordinary instants that quietly shape our days. A morning coffee enjoyed in silence. An evening tea on the sofa after a long day. A conversation that begins with “Would you like a cup?” and unfolds into laughter, memories, and new ideas.

We created ICONCUPS to celebrate these moments – the truly iconic moments. To us, a mug is not just a practical object, but a companion in everyday life. It warms our hands, carries our thoughts, and builds bridges between people. Whether shared or savored alone – a cup always holds something more.

We wanted to give the mug something unique. A personality. An expression. Something that reflects you – your mood, your style, your moments. That’s why we collaborate with creative icons – artists and designers – who craft motifs that move, uplift, and inspire. Every mug carries a thought. A feeling. An expression that becomes part of your moments.

ICONCUPS is about pausing for a moment in life. Sitting down in your favorite spot, lighting a candle, leaning back – or sharing a conversation with someone you love. Perhaps with laughter. Perhaps with silence.

We believe that togetherness is born in the small moments. That big ideas often begin with quiet reflection. And that a cup can hold warmth far beyond the drink itself.

ICONCUPS – For Icon Moments

Meet our Creative Icons

Discover the artists behind our designer mugs – creative minds who give each cup a story, a feeling, and an expression to share.

Every cup tells a story – designed by one of our creative icons.

Discover Lena Linderholm's Provence-scented patterns, Stina Persson's watercolor silhouettes and Studio Lisa Bengtsson's playful graphic expressions.

Explore Andreas Isak's black and white tattoo interpretations and Marie Olsson Nylander's personal designs in earthy tones.

Find your favorite among our unique designer mugs – and create moments to remember.

Explore all our creative icons and find your favorite.